How I got here

I've painted since I was a kid and never seriously considered doing anything else. In 2011 I opened my own studio, Pencil Case, making ads, print and mobile games. On the side I co-founded a wallet brand and sewed the wallets by hand.

Then came scale. At NetEnt I drew slot games that shipped worldwide, across studios in Stockholm, Kyiv and Kraków. At Netguru I worked with many clients across industries, often startups, and set the direction for their visuals. I led the illustration team for four years, and that's where I stopped making single pictures and started building systems: 140+ pieces a team could assemble into new screens without waiting for me.

In 2022 I put generative tools into my own production, early. In 2025 I bet on them. I co-founded GetRenders, an AI product for real estate, with one engineer and no product manager. I called users every day and their answers became the brief. By the time we launched, the category was full of products doing the same thing, at the same quality, for the same price.

We could build the product. We couldn't make anyone able to tell it apart.

We closed it after nine months rather than nurse it. What I kept is the lesson I work from now: if everyone prompts the same models, everyone ends up looking the same. So I start where the models can't, with my own hand.