Selected work
Six projects, six different problems
Launching a product from zero, building illustration systems, working inside someone else's brand, and making one object carry a whole page.
01
Zero to launched, briefed by customer calls
2025–2026 · GetRenders.com · Co-founder · Brand, product & launch · Wound down
Brand, product UI, website and every launch asset — with one engineer and no product manager.
We closed it after nine months rather than nurse it. We could build the product. We couldn't make anyone able to tell it apart.
02
An illustration system with no illustrator attached
2020–2021 · ResumeLab · Brand, web, illustration system
Every element a named, reusable symbol — so the team could build new compositions themselves.
03
Inside someone else's brandbook
2022–2023 · Hello Bonsai · Global B2B SaaS
Campaign creative that extends the brandbook instead of reinventing it. Where I first brought generative tools into my own production, in 2022.
04
Setting the visual direction for startups, at agency speed
2018–2022 · Netguru · Senior Product Illustrator & Team Lead
Many clients across industries, often startups whose visuals were still taking shape. 140+ scenery elements as reusable symbols — screens assembled from them without a single new drawing.
05
A Web3 brand that doesn't look like the other Web3 brands
2021 · ICY · Web3 · Cardano
One object, re-cut for every section — four feature cards, the vision block, the footer. No stock crypto imagery anywhere on the page.
06
Three screens to get someone into a product
2021 · Travelquest · Onboarding
One world, three steps, one job: make someone want the next screen.
Original at the source,
reproducible at scale
Everyone is prompting the same models, so every AI company's marketing looks the same. I build you a pipeline trained on artwork nobody else has — so the output is your look, not the internet's average.
Direction, decided with you
Two or three routes, each argued, with a recommendation. You keep the routes and the reasoning.
Source artwork, made only for you
Commissioned, not scraped — the only way to get output a model couldn't produce on its own. You keep the source files and full rights.
Trained on your artwork only
Clean data — no scraped style, no other artist's fingerprints. You keep the model, dataset and prompts.
Then your team runs it
A hero image for Thursday's launch, on brand, without me. You keep a documented setup.